Kim Bao N. Tran's

By this I want to share with you how investing in a good design can help promote the best out of your product.

No matter what type the product is, they deserve a place that help them show off their the best appearance. On this I could be creative, I could think out of the box, but there’s one important key that should be kept in order: to make sure that the atmosphere we create fit our target audience’s standard of what is attractive. Not yours, not mine, but the target audience’s.

The fastest way to people's heart isn’t through specification but appearance. “Love at first sight” is the best way to keep their eyes hooked on your product. The longer the look, the deeper the love. I can make sure we got the best mockup to lead the design straight to customer’s heart.

Another advance level of presentation: photoshoot. 3D mockup can be cool and unlimited, but they just can’t compete with a vibrant realistic set up. This is a kind and honest way to bring out not only character but also a clear vision of where the product’s originally based on, which by we can gain trust and desirability.

Before presenting what we got to the world, there's an essential step that we can not skip: photo retouching. We want to feature the product in their best look base on what they already had. Make sure they're in the best lighting so the materials, texture, shape and colors are all promoted.

 

 

In this 2D world where sight is the only way customer can communicate with the product they're buying, it’s important to help our image speak also the language of scents and temperature. Choosing the right color filter correct the feeling of the steaming freshly cooked food or the cool breeze beverages surrounded by.

Glass is the most challenging material that I find really satisfying to accomplish. Not only because of its complexity, but also the transparency and lighting that require good understanding of spectrum physics. The more the work, the better the final result.

But good understanding of how light works isn't enough. It is necessary to acknowledge when to decide whether the given images have good enough quality and posture. Not every relevant design originally came with the ideal materials. Sometimes it’s the result of a whole picking and collecting process that was carefully done.

 

 

But having an ideal design that helps promote the best out of our products is not enough. We also need one that can be turned into many different forms so they can be featured on unlimited channels. In the end no matter what type of marketing we’re running on, one thing we know for sure that our design package is ready to rock.

 

Sales might depend

on many different elements but I hold a strong belief for myself that investing in high quality design is the best method to convince customers that the products they are purchasing for were taken really good care of.

Each design is an individual with its own character and spirit. How can one get spotted out of other? Obviously not by the the product itself, but everything else combined together. From the best picked raw materials, to final design with matching typo and background.

 

Facts about me

I started working creative at the age 17.

I'm a daughter of an engineer.

I have a travel blog called Altoids Aventure.

My favorite artist is Steve Hanks.

I think cats are the second best creatures on the planet (after mankind).

I'm proud of where I came from: Sài Gòn.

I can turn 1 design into 100 sizes at a time.

The maximum people I had to communicate with at a time was nearly 100 from 5 different groups of 6 countries.

The 100 files I made can also be update into new ones at a time.

EXPERIENCE

● Freelancer

2017 - Present

After moving to the United States, I started working as afreelance web designer with my old clients. I also gained my muse knowledge here and started to work in both layout and html.

● Graphic Designer, Lazada VN

November 2014 - September 2016

I moved to the next company, Lazada Vietnam. It was thebiggest e-commerce company in the business, which hasregional of 6 Southeast Asia countries. During this time I got many chances to learn and improve my professional, not only in technical, but also in team work and workmanagement, adapted multi cultural as it was an international work place.

● Graphic Editor, TVM comic
2013 - 2014

The first job I got after graduation, the same company I worked in  high school, but in different position. I edited graphic from Japanese into Vietnamese edition, aligned with Japanese Publisher's qualifications.

● Product Operator
& Sale Assistant, TVM comic
2011- 2013

The job was in a comic publisher, we took care of the whole production process, quality check and packaging.I gained knowledge in printing process and retailmarketplace during this time.

 

 

EDUCATION

● Arena Multimedia, Film & Web design
September 2012 - May 2014

I studied Film & Web Design in ArenaMultimedia Center. This was where I became a designer and started working as a creative professional. The course only lasted one year and a half but I learned much more than I had ever done in my life, as all my professors were the most successful people in the business.

 

 

More of my works

key strength

● Fast learning/adapting

Even if it's a whole new working process, from time to time I'd manage to find the most efficient method getting the job done.

Logical working/finding solution

My way of working not about just finishing tasks,
I wouldn't be satisfied until I find the best way to do it.
Not only time and resource-efficient it has to be, but also in a well-managed way that I can turn it into something useful in the future.

 

Team working/training new co-workers

I don't count on the type of work/benefits as the standard of an ideal working place but rather the people I work with.  Building a good and happy team-working atmosphere is how I keep myself loyal to my employer. I do that by sharing  resources/useful informations and tips to everyone and learn from their best.

Communicating

Is how I maintain my 3 previous key strengths. I need to know whether I'm investing my time for the right thing, nor it won't affect any other in a bad way. I also want to make sure I can help my co-workers the right time when they need me. Communicating is how it works.

Skill

· Influence in Adobe design system and other basic office softwares.

· Photograph/studio lighting and photo shoot.

· Content writing.

· Web and social channels administrating.

· Time and work tasks management.

· Work space organizing.

· Communicating and report.

 

AMBITION

· Finding best and most efficient way to work.

· Being a trust worthy person by making sure work’s done the right way and on time.

· Winning co-workers hearts, by keeping good connection with people, making work place a healthy and happy environment.

· Gaining knowledge, be willing to learn and improve any new knowledge, skills.

 

LANGUAGE

· English

· Vietnamese

top

Why having good designer is important, regardless what field you're in?

We live in an era when short & concise informations have become more appealing than any other time in our history. Don't think so? Look at the undeniable success of  meme. Our lives span couldn't catch up to the growing speed of all these human activities. School, after graduate, we picked the wrong major, we start again, we try to find dates, catch up with social gathering, take care of elders, youngsters, people in need, take care of ourselves, health, finance, look, hobbies.... We end up rushing home to our family, rushing to work to our heavy load of responsibilities, the same loop of races every day, every week. The busy and fast paced life style can't afford us to stay too long for one thing at a time anymore.

And the only thing that could gasp attention away from any one's dense schedule, is a good concise graphic.

Let's change our habit to save the planet!

Desktop version

Why don't we consume less plastic products,
carry your own food container, water bottle,
drinking cup and cutlery?
We're responsible for our own need, not
the environment and future generations.

More information please visit

Trần Ngọc Kim Bảo

September 20th 1994
Sai Gon, Vietnam

 

: kimbao_2009

: kb2009.143@gmail.com

Contact me

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