No matter what type the product is, they deserve a place that help them show off their the best appearance. On this I could be creative, I could think out of the box, but there’s one important key that should be kept in order: to make sure that the atmosphere we create fit our target audience’s standard of what is attractive. Not yours, not mine, but the target audience’s.

The fastest way to people's heart isn’t through specification but appearance. “Love at first sight” is the best way to keep their eyes hooked on your product. The longer the look, the deeper the love. I can make sure we got the best mockup to lead the design straight to customer’s heart.

Another advance level of presentation: photo shoot. 3D mock up can be cool and unlimited, but they just can’t compete with a vibrant realistic set up. This is a kind and honest way to bring out not only character but also a clear vision of where the product’s originally based on, which by we can gain trust and desirability.

Before presenting what we got to the world, there's an essential step that we can not skip: photo retouching. We want to feature the product in their best look base on what they already had. Make sure they're in the best lighting so the materials, texture, shape and colors are all promoted.

 

 

In this 2D world where sight is the only way customer can communicate with the product they're buying, it’s important to help our image speak also the language of scents and temperature. Choosing the right color filter correct the feeling of the steaming freshly cooked food or the cool breeze beverages surrounded by.

Glass is the most challenging material that I find really satisfying to accomplish. Not only because of its complexity, but also the transparency and lighting that require good understanding of spectrum physics. The more the work, the better the final result.

But good understanding of how light works isn't enough. It is necessary to acknowledge when to decide whether the given images have good enough quality and posture. Not every relevant design originally came with the ideal materials. Sometimes it’s the result of a whole picking and collecting process that was carefully done.

 

 

But having an ideal design that helps promote the best out of our products is not enough. We also need one that can be turned into many different forms so they can be featured on unlimited channels. In the end no matter what type of marketing we’re running on, one thing we know for sure that our design package is ready to rock.

 

Sales might depend

on many different elements but I hold a strong belief for myself that investing in high quality design is the best method to convince customers that the products they are purchasing for were taken really good care of.

Each design is an individual with its own character and spirit. How can one get spotted out of other? Obviously not by the the product itself, but everything else combined together. From the
best picked raw materials, to final design
with matching typo and background.

 

More projects

Why having good designer is important, regardless what field you're in?

We live in an era when short & concise informations have become more appealing than any other time in our history. Don't think so? Look at the undeniable success of meme. Our lives span couldn't catch up to the growing speed of all these human activities. School, after graduate, we picked the wrong major, we start again, we try to find dates, catch up with social gathering, take care of elders, youngsters, people in need, take care of ourselves, health, finance, look, hobbies.... We end up rushing home to our family, rushing to work to our heavy load of responsibilities, the same loop of races every day, every week. The busy and fast paced life style can't afford us to stay too long for one thing at a time anymore.

And the only thing that could gasp attention away from any one's dense schedule, is a good concise graphic.

Let's change our habit to save the planet!

Why don't we consume less plastic products, carry your own food container, water bottle, drinking cup and cutlery?
We're responsible for our own need,
not the environment and future generations.

More information please visit

Trần Ngọc Kim Bảo

September 20th 1994
Sai Gon, Vietnam

 

: kimbao_2009

: kb2009.143@gmail.com

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